August 2012
You are browsing the archive for August 2012.
The Dangers of Drive-By SEO – Don’t Let it Happen to You
You’re on vacation, driving through Western Arizona on Route 66, when hunger strikes. Looking for a diner, you see two boards, each advertising a “Traditional Route-66 Diner.” There, the similarity ends. One board is freshly painted, promising home-style cooking, easy parking, accessible restrooms and a souvenir shop; the picture of a thick, creamy milkshake has [...]
Why Penguin Poses Huge Risks for Small Business SEO
For much of 2012, owners of small online businesses have been under the hammer. For most entrepreneurs, the parlous state of the U.S. economy has been enough to contend with, but Google’s monochrome menagerie has been throwing its own spanner in the works since mid-2011. Companies that relied on Google to deliver business growth are [...]
Image Optimization and the Infographic – A Modern-Day Fairy Tale?
One year on from Panda, and still in the wake of Penguin, you can understand why many search marketers develop persecution complexes. One minute you can rely on any number of link-building tactics to promote websites, the next you’re penalized for anything that remotely resembles a spammy link. Within the space of weeks, content that [...]
SEO Marketing and Lead Generation: How It All Ties Together
People often misunderstand the role of search engine optimization (SEO), within the context of a broader marketing program. As a result, they are frequently disappointed when SEO fails to accomplish something it’s not designed for, like lead generation. In this article, we will talk about the close relationship between SEO marketing and website lead generation. [...]