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2012: The Year of Unexpected Changes in SEO
Kelly Hunt
I am a web entrepreneur/business/SEO Specialist who has been involved in Web Design/Development, SEO, Link Building, PPC, Landing Page, and Conversion Optimization, Email Marketing, Reputation Management, and Social Media for the past 15 years. 
2012: The Year of Unexpected Changes in SEO
In 2012, so much has happened to reshape the search landscape. Many of the techniques that have served the industry well for years have been outlawed by Google, leaving search marketers looking for the “new SEO.” In September 2012, SEMPO, a global non-profit organization serving the search-marketing industry, published its State of Search Marketing Report [...]
Forget About Rankings – Think Traffic and Everything Else Comes to Pass
When search-engine optimization was young, the holy grail of search marketing was reaching the first page on Google – “rankings” were everything. Today, few SEO professionals produce ranking reports unless clients ask for them, and most clients now realize that rankings without traffic mean nothing. Driving traffic to your site isn’t hard if you use [...]
The Dangers of Drive-By SEO – Don’t Let it Happen to You
You’re on vacation, driving through Western Arizona on Route 66, when hunger strikes. Looking for a diner, you see two boards, each advertising a “Traditional Route-66 Diner.” There, the similarity ends. One board is freshly painted, promising home-style cooking, easy parking, accessible restrooms and a souvenir shop; the picture of a thick, creamy milkshake has [...]
Why Penguin Poses Huge Risks for Small Business SEO
For much of 2012, owners of small online businesses have been under the hammer. For most entrepreneurs, the parlous state of the U.S. economy has been enough to contend with, but Google’s monochrome menagerie has been throwing its own spanner in the works since mid-2011. Companies that relied on Google to deliver business growth are [...]
How to Get Your Website Found by Google in 48 Hours or Less
It’s one of the most common questions among first-time webmasters. “I just put a new website online, but Google hasn’t found it yet. I need search engine traffic to grow my business. What can I do to speed up the process? How do I get my website found by Google?” It’s a legitimate concern. If [...]
Blog SEO Revisited: Post-Panda Optimization Tips
When used properly, blogs are an ideal tool for search engine optimization. You can use a blog to grow your web presence, boost your search engine rankings, and attract more visitors. This article offers a variety of blog SEO tips and techniques to help you achieve such results. But first, a bit of Panda talk. [...]
SEO Basics: Keyword Research for SEO: Short Tail vs. Long Tail
This is the fifth installment of our series on the basics of SEO (don’t forget to read the second, third, and fourth series). In this article, we will discuss the importance of keyword research within the context of search engine optimization. You’ll also learn the difference between short-tail and long-tail keywords, and how to use [...]
SEO Basics: How to Get Other Websites to Link to Yours
This is the fourth installment in our series on the basics of search engine optimization (click here to read the second and third series). In this article, we will discuss some of the different link-building strategies you can use to boost your search engine ranking. What are Backlinks? In SEO terms, a backlink is a [...]
SEO Basics – SEO in 60 Minutes a Day: A Sample Schedule of Tasks
This is the third installment in our series on the basics of SEO. In this article, you’ll learn how to manage an SEO program in 60 minutes a day. Search engine optimization is a long-term commitment. It can also be time consuming and labor intensive. So you should make every effort to streamline the process. [...]
SEO Basics: Five Ways to Help Search Engines Crawl and Index Your Web Pages
This is the second installment in our series on the basics of search engine optimization. In this article, we will discuss the importance of having a crawl-able website, and what you can do to achieve this goal. Crawlability refers to the ease with which a search engine can “crawl” through your website. It’s also a [...]