If you’ve been involved with Internet marketing for any length of time, you have probably heard about microsites. But what is a microsite, exactly? How are they used to support a company’s marketing goals? And when does it make sense to use a microsite for your own business?
What is a Microsite?
Sometimes referred to as a “sitelet,” a microsite is a relatively small website with a specific purpose and function. It is highly customized and branded to achieve that purpose. In many ways, it is the exact opposite of the all-inclusive, multipurpose corporate website. It is built around a specific marketing campaign for a specific product or service.
Continue reading Using Microsites as Part of Your Internet Marketing Strategy
Posted in Content Marketing, Link Building, SEO, Website Development |
This article is part of an ongoing series of SEO content strategies. We are discussing ways to create premium web content in the post-Panda world. In this lesson, you’ll learn how to create a library of SEO articles to serve readers and search engines alike.
Objective: Your primary objective is to create a library of well-written SEO articles built around specific key phrases. This will help you achieve the four goals stated below.
Goals: (1) Increase your website traffic by adding keyword-rich articles to the site, in a highly organized manner. (2) Keep people on the site longer by offering a larger volume of useful information. (3) Transform your website into a valuable resource. (4) Distinguish your website from others in your industry.
Continue reading SEO Articles 101: How to Create a Content-Rich Article Library
Posted in Content Marketing, SEO |
Google never sleeps. The company that created the most popular search engine is constantly rolling out new products and features. Take Google Analytics, for example. Over the last few months, Google has introduced more than a dozen new features to its popular (and free) website-tracking tool. If you’ve never experimented with this program in the past, now is a good time to start.
An entire book could be written on the features and functionality of Google Analytics. In this article, we will focus on five new features that are particularly useful for Internet publishers.
Continue reading Google Analytics: Starting 2012 with a Lot of Momentum
Posted in Analytics |
This article is part of an ongoing series of website content strategies. We are discussing ways to create quality website content in the post-Panda world. In this lesson, you will learn how to increase your web traffic by publishing news related to your industry or niche.
Every business can benefit from adding timely news into the website content mix. It helps you attract new readers. It keeps people coming back, time and time again. It makes your website more useful. It helps you attract links from other publishers, which can boost your search engine visibility. It also helps you distinguish yourself from the more “static” websites in your industry or niche. All of these benefits come from publishing timely news that’s relevant to your audience.
Continue reading How to Increase Your Web Traffic by Publishing News Content
Posted in Content Marketing, Link Building, SEO |
This article is part of an ongoing series of SEO content strategies. We are discussing ways to develop useful and interesting web content in the post-Panda world. In this lesson, you’ll learn how to conduct an online survey and publish the results on your website for SEO purposes.
Objective: Your goal is to publish original research that is unique to your industry. This will help you attract links from reputable and relevant websites, which in turn will boost your search engine rankings over time. This SEO content strategy will also help you distinguish your website from others within your industry. Original research is the key to unlocking these benefits.
Continue reading SEO Content Strategy: Conducting Online Surveys
Posted in Content Marketing, Link Building, SEO |
In February of 2011, Google made an adjustment to the computerized algorithm it uses to evaluate and rank websites. It was more like the tweak heard ’round the world. It has since become known as the “Panda” update, named for one of the Google employees who worked on the project. Panda has been covered by the Wall Street Journal, the New York Times, and PC Magazine. It even has its own Wikipedia page.
So why all the headlines? What makes this algorithm change different from the hundreds that have preceded it? For one thing, it can affect your entire website — for better or worse. Here’s what Danny Sullivan from Search Engine Land had to say about it:
Continue reading Growing Your Website With Panda-Friendly Content
Posted in Content Marketing, Link Building, SEO |
Halloween is always a fun time at the office. Here are a few pics of team members who decided to dress up.
Continue reading 2011 Halloween Costume Contest – TheSEOAgency.com Staff
Posted in TheSEOAgency News |
Many online writers are discussing the recent introduction by Google of a link tag attribute that allows content sites to identify their writers. The attribute is rel=“author” and links authors to their content, not only on one site, but all across the internet. The goal is to gather as much information about published online authors to determine credibility. According to Google, the concept behind this new feature is to specify whether a writer publishes a great deal of helpful content online and if so, other content created by this writer may be worth a look. Gathered information about a writer who publishes content may help a viewer decide if this content is relevant to their search engine query or of they need to continue their search and find another source.
Continue reading Google’s New “Author” Link Tag Attribute Has Writers Talking
Posted in Content Marketing, SEO |
Per the official Google Analytics blog:
Currently, Google Analytics ends a session when:
- More than 30 minutes have elapsed between pageviews for a single visitor.
- At the end of a day.
- When a visitor closes their browser.
If any of these events occur, then the next pageview from the visitor will start a new session.
In the new model, Google Analytics will end a session when:
- More than 30 minutes have elapsed between pageviews for a single visitor.
- At the end of a day.
- When any traffic source value for the user changes. Traffic source information includes: utm_source, utm_medium, utm_term, utm_content, utm_id, utm_campaign, and gclid.
Sources:
Author: Tony Berastegui
Posted in Analytics | Tagged Google Analytics |
With literally thousands of social media and networking sites online today, a certain few seem to be the front runners over the last few years; Facebook, LinkedIn and Twitter. While many smaller social sites cannot hope to compete on such a large scale, they do a great job at appealing to specific groups of people and try to be the best social connection for their particular genre.
Continue reading 11 Little Known Social Media Sites You Want to Be On
Posted in Social Media |
