Analytics
Using Website Analytics to Track (and Improve) SEO Performance
Most people agree that a search engine optimization (SEO) program can improve a company’s website traffic, as well as their bottom line. But how do you know if and when your SEO program is working? You can use your website analytics program to track the incremental improvements of an SEO campaign. You can also use [...]
Google Analytics: Starting 2012 with a Lot of Momentum
Google never sleeps. The company that created the most popular search engine is constantly rolling out new products and features. Take Google Analytics, for example. Over the last few months, Google has introduced more than a dozen new features to its popular (and free) website-tracking tool. If you’ve never experimented with this program in the [...]
Google Analytics ChangeLog – Small but Important Change Made to How Visitors are Defined.
Per the official Google Analytics blog: Currently, Google Analytics ends a session when: More than 30 minutes have elapsed between pageviews for a single visitor. At the end of a day. When a visitor closes their browser. If any of these events occur, then the next pageview from the visitor will start a new session. [...]