Content Marketing
Image Optimization and the Infographic – A Modern-Day Fairy Tale?
One year on from Panda, and still in the wake of Penguin, you can understand why many search marketers develop persecution complexes. One minute you can rely on any number of link-building tactics to promote websites, the next you’re penalized for anything that remotely resembles a spammy link. Within the space of weeks, content that [...]
How to Get Your Website Found by Google in 48 Hours or Less
It’s one of the most common questions among first-time webmasters. “I just put a new website online, but Google hasn’t found it yet. I need search engine traffic to grow my business. What can I do to speed up the process? How do I get my website found by Google?” It’s a legitimate concern. If [...]
How to Make Your Content Marketing Strategy Truly Memorable – Follow the Example of the Masters
Too much of what is written about surviving Google’s algorithmic updates is uninspiring at best, leaving website owners uncertain and often ill-informed. Look at the problem from a different angle, and apply proven techniques for generating fresh, original content that adds value for visitors and drives conversions for your business. Most articles and online comments [...]
Have You Been Penguined? A Content Marketing Strategy Can Save Your Site
Too many search marketers fail to make best use of the greatest SEO tactic in the book – fresh, original content. The SEO Edition of MarketingSherpa’s 2012 Search Marketing Benchmark Report ranks content creation as the most effective SEO tool – bar none. It’s also one of the most difficult to implement correctly, as many [...]
SEO Basics Protocol: The Three Stages of Search Engine Optimization
This is part one in a series of articles that will address the basics of SEO. It is intended for bloggers and webmasters who are new to the world of search engine optimization. This article focuses on the three core components of an SEO campaign. SEO Basics: 3 Steps to Search Engine Success Search engine [...]
Business Blogging: It’s All About People, Posts and Persistence
Blogging is good for business – it’s now official. Opinions still vary on the merits of blogging as a tool for SEO, but recent research from Hubspot shows a clear correlation between how often you blog and how much traffic you get. Perhaps more unexpected was the finding that more frequent blogging also gets you [...]
Using Microsites as Part of Your Internet Marketing Strategy
If you’ve been involved with Internet marketing for any length of time, you have probably heard about microsites. But what is a microsite, exactly? How are they used to support a company’s marketing goals? And when does it make sense to use a microsite for your own business? What is a Microsite? Sometimes referred to [...]
SEO Articles 101: How to Create a Content-Rich Article Library
This article is part of an ongoing series of SEO content strategies. We are discussing ways to create premium web content in the post-Panda world. In this lesson, you’ll learn how to create a library of SEO articles to serve readers and search engines alike. Objective: Your primary objective is to create a library of [...]
How to Increase Your Web Traffic by Publishing News Content
This article is part of an ongoing series of website content strategies. We are discussing ways to create quality website content in the post-Panda world. In this lesson, you will learn how to increase your web traffic by publishing news related to your industry or niche. Every business can benefit from adding timely news into [...]
SEO Content Strategy: Conducting Online Surveys
This article is part of an ongoing series of SEO content strategies. We are discussing ways to develop useful and interesting web content in the post-Panda world. In this lesson, you’ll learn how to conduct an online survey and publish the results on your website for SEO purposes. Objective: Your goal is to publish original [...]