Forget About Rankings – Think Traffic and Everything Else Comes to Pass
When search-engine optimization was young, the holy grail of search marketing was reaching the first page on Google – “rankings” were everything. Today, few SEO professionals produce ranking reports unless clients ask for them, and most clients now realize that rankings without traffic mean nothing. Driving traffic to your site isn’t hard if you use [...]
The Dangers of Drive-By SEO – Don’t Let it Happen to You
You’re on vacation, driving through Western Arizona on Route 66, when hunger strikes. Looking for a diner, you see two boards, each advertising a “Traditional Route-66 Diner.” There, the similarity ends. One board is freshly painted, promising home-style cooking, easy parking, accessible restrooms and a souvenir shop; the picture of a thick, creamy milkshake has [...]
Blog SEO Revisited: Post-Panda Optimization Tips
When used properly, blogs are an ideal tool for search engine optimization. You can use a blog to grow your web presence, boost your search engine rankings, and attract more visitors. This article offers a variety of blog SEO tips and techniques to help you achieve such results. But first, a bit of Panda talk. [...]
SEO Basics: Keyword Research for SEO: Short Tail vs. Long Tail
This is the fifth installment of our series on the basics of SEO (don’t forget to read the second, third, and fourth series). In this article, we will discuss the importance of keyword research within the context of search engine optimization. You’ll also learn the difference between short-tail and long-tail keywords, and how to use [...]
SEO Basics: How to Get Other Websites to Link to Yours
This is the fourth installment in our series on the basics of search engine optimization (click here to read the second and third series). In this article, we will discuss some of the different link-building strategies you can use to boost your search engine ranking. What are Backlinks? In SEO terms, a backlink is a [...]
SEO Basics – SEO in 60 Minutes a Day: A Sample Schedule of Tasks
This is the third installment in our series on the basics of SEO. In this article, you’ll learn how to manage an SEO program in 60 minutes a day. Search engine optimization is a long-term commitment. It can also be time consuming and labor intensive. So you should make every effort to streamline the process. [...]
How to Make Your Content Marketing Strategy Truly Memorable – Follow the Example of the Masters
Too much of what is written about surviving Google’s algorithmic updates is uninspiring at best, leaving website owners uncertain and often ill-informed. Look at the problem from a different angle, and apply proven techniques for generating fresh, original content that adds value for visitors and drives conversions for your business. Most articles and online comments [...]
SEO Basics: Five Ways to Help Search Engines Crawl and Index Your Web Pages
This is the second installment in our series on the basics of search engine optimization. In this article, we will discuss the importance of having a crawl-able website, and what you can do to achieve this goal. Crawlability refers to the ease with which a search engine can “crawl” through your website. It’s also a [...]
Best Practices in Social Media Marketing Sorely Lacking
You hear a lot of talk in virtually any business environment about the use of “best practices.” These are the techniques which, in a given situation, are regarded as the most effective choices for delivering a desired outcome.