What’s Hot and What’s Not in Your Local-Mobile Retail Search Scene
Yesterday’s storekeepers wouldn’t recognize the 2012 retail industry, and many marketing professionals argue that since the advent of the Internet, this sector has seen more change than any other. Gone are the majority of Mom-and-Pop shops that were commonplace in the mid-twentieth century, replaced for the most part by out-of-town malls or e-commerce websites where [...]
Why Penguin Poses Huge Risks for Small Business SEO
For much of 2012, owners of small online businesses have been under the hammer. For most entrepreneurs, the parlous state of the U.S. economy has been enough to contend with, but Google’s monochrome menagerie has been throwing its own spanner in the works since mid-2011. Companies that relied on Google to deliver business growth are [...]
SEO Marketing and Lead Generation: How It All Ties Together
People often misunderstand the role of search engine optimization (SEO), within the context of a broader marketing program. As a result, they are frequently disappointed when SEO fails to accomplish something it’s not designed for, like lead generation. In this article, we will talk about the close relationship between SEO marketing and website lead generation. [...]