The Dangers of Drive-By SEO – Don’t Let it Happen to You
You’re on vacation, driving through Western Arizona on Route 66, when hunger strikes. Looking for a diner, you see two boards, each advertising a “Traditional Route-66 Diner.” There, the similarity ends. One board is freshly painted, promising home-style cooking, easy parking, accessible restrooms and a souvenir shop; the picture of a thick, creamy milkshake has [...]
SEO Marketing and Lead Generation: How It All Ties Together
People often misunderstand the role of search engine optimization (SEO), within the context of a broader marketing program. As a result, they are frequently disappointed when SEO fails to accomplish something it’s not designed for, like lead generation. In this article, we will talk about the close relationship between SEO marketing and website lead generation. [...]
SEO Basics: How to Get Other Websites to Link to Yours
This is the fourth installment in our series on the basics of search engine optimization (click here to read the second and third series). In this article, we will discuss some of the different link-building strategies you can use to boost your search engine ranking. What are Backlinks? In SEO terms, a backlink is a [...]
SEO Basics – SEO in 60 Minutes a Day: A Sample Schedule of Tasks
This is the third installment in our series on the basics of SEO. In this article, you’ll learn how to manage an SEO program in 60 minutes a day. Search engine optimization is a long-term commitment. It can also be time consuming and labor intensive. So you should make every effort to streamline the process. [...]
Best Practices in Social Media Marketing Sorely Lacking
You hear a lot of talk in virtually any business environment about the use of “best practices.” These are the techniques which, in a given situation, are regarded as the most effective choices for delivering a desired outcome.